WEAI
Western Economic Association International

Website Redesign

PROJECT OVERVIEW

WEAI contracted JLOOP digital agency for a website redesign for which I served primarily as UX architect and wireframer.

Client

Western Economic Association International

Target Audience

Academics in the field of Economics

Goal

Design a website that improves understanding of content and makes it easier for users to get the information they want and execute the actions they want.

Scope

Desktop website experience

Challenge

Presenting dense and heavy text information in a more digestible manner.

Role

UX Architect and Wireframer within the JLOOP production team.

Deliverables

Low-Mid Fidelity Wireframes

Tools

Wireframe Pro, Sketch App

Link

BEFORE

AFTER

PROCESS

UX PAIN POINTS

WHAT IS PREVENTING A GOOD USER EXPERIENCE?
Text overload
Challenging to find information needed, a lot of information on a page.
Inefficient structure of information

IDENTIFYING USER NEEDS

WHY DO USERS COME TO THE WEBSITE?
To register for a conference and conference information.
To Submit a paper for one of WEAI's academic journals
Information on presenting a paper at a conference
To become a member of WEAI

MAJOR AREAS FOR IMPROVEMENT

INFORMATION ARCHITECTURE
Old Navigation
New Navigation
HOME
Old Home Page
New Home Page: less is more
Conference Page
Old Conference Page
New Conference Page: organize and display information in a more breathable and cohesive manner
Improvements
  • Less text per square inch
  • Information architecture has improved to better suit user needs
  • Information presented in a more understandable and useful manner
Visit Website
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